Amazon (NASDAQ: AMZN) is once again turning the holiday season into a retail spectacle with its official kickoff event, Prime Big Deal Days, beginning at 12:01 a.m. PT on October 7. For Prime members, this is not just about scoring discounts—it’s about getting a head start on the holidays with exclusive access to millions of deals across categories that touch nearly every corner of everyday life. From must-have beauty and electronics to toys, home goods, and groceries, the event is designed as an all-in-one seasonal preparation push.