Study released by SheerID shows that more than half of Gen Z students in India feel optimistic about the economy and exclusive offers are an effective way to reach them. PORTLAND, Ore., August 22, 2024 - SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 India Gen Z Report. This survey, fielded by Centiment on behalf of SheerID, looked at Gen Z purchasing behaviors, what they want from brands and how brands can provide it.

Fashion is constantly evolving, and new brands are emerging all the time. In 2023, there are a number of rising fashion brands that are worth checking out. These brands are known for their unique designs, sustainable practices, and inclusive sizing. Ahluwalia is a London-based brand founded by Priya Ahluwalia in 2018. The brand is known for its sustainable and ethical practices, as well as its unique designs that blend Indian and British influences.

In today’s consumer-driven society, shopping has transcended its functional purpose and become an experience that influences emotions, personal identity, and social status. Brand shopping, in particular, holds a significant place in this phenomenon, as it involves the deliberate selection and purchase of products from specific brands that resonate with individual values and aspirations. This article delves into the art and psychology of brand shopping, exploring why consumers are drawn to certain brands and how these preferences impact their choices.

Press Release The SEO leader’s new proprietary metric accurately measures online brand strength and supercharges competitive analysis to spot threats, opportunities, and areas of improvement. SEATTLE, August 07, 2023 - The leading SEO and marketing solutions company, Moz, has launched a first-to-market metric called Brand AuthorityTM, allowing business leaders and marketers to measure online brand strength on a scale of one to 100 and easily analyze the competitive landscape with an all new brand comparison visualization.