https://brandstoshop.com/tags/brand-reputation/ Recent content in brand reputation on Brands to Shop Hugo -- gohugo.io en-us Thu, 13 Aug 2026 00:00:00 +0000 https://brandstoshop.com/karrika-kezako-boga-boga-what-basque-shop-names-are-doing-on-the-rue-gambetta/ Thu, 13 Aug 2026 00:00:00 +0000 https://brandstoshop.com/karrika-kezako-boga-boga-what-basque-shop-names-are-doing-on-the-rue-gambetta/ Three shopfronts on one stretch of the rue Gambetta in Saint-Jean-de-Luz, and three completely different theories of what a shop should be called. Karrika sits under the corner arcade in big painted capitals. Kezako runs a purple awning halfway down the block. Boga Boga hangs a little signboard further along. Only one of those names could be moved to another town without breaking. Karrika is Basque for street. Specifically it is the Labourdin and Navarrese word, the one used on this side of the border, rather than the more standard kalea. https://brandstoshop.com/barilla-enters-global-top-10-for-corporate-reputation-leads-food-sector-for-third-straight-year/ Wed, 08 Apr 2026 00:00:00 +0000 https://brandstoshop.com/barilla-enters-global-top-10-for-corporate-reputation-leads-food-sector-for-third-straight-year/ Barilla has ranked 9th overall in the 2026 Global RepTrak 100, a jump of 16 positions from 25th in 2025, and has now led the food sector in the annual ranking for three consecutive years. The study, conducted by RepTrak across 14 countries since 1999, scores companies on performance, innovation, governance, sustainability, and long-term trust generation. The result lands in a difficult environment for food companies. RepTrak’s EMEA Vice President Sara Fargion noted that the sector is absorbing sustained inflationary pressure and heightened media scrutiny, making upward movement in reputation metrics genuinely rare. https://brandstoshop.com/direct-to-consumer-brands-worth-trusting-and-how-to-tell-them-apart/ Thu, 02 Apr 2026 00:00:00 +0000 https://brandstoshop.com/direct-to-consumer-brands-worth-trusting-and-how-to-tell-them-apart/ The direct-to-consumer wave promised a better deal for buyers: cut out the middleman, pass the savings on, build a real relationship between brand and customer. Some brands delivered on that promise. Many used DTC positioning as marketing language while replicating every problem of traditional retail with better Instagram. Here’s how to separate the genuine from the styled. The price-to-cost transparency test. Real DTC brands can explain why they’re priced the way they are. https://brandstoshop.com/how-to-spot-a-brand-worth-buying-what-separates-the-good-from-the-forgettable/ Thu, 02 Apr 2026 00:00:00 +0000 https://brandstoshop.com/how-to-spot-a-brand-worth-buying-what-separates-the-good-from-the-forgettable/ Not every brand with a clean website and a curated Instagram feed deserves your money. The signals that separate a brand worth buying from one that just looks the part are subtler than most shoppers realize — and once you learn to read them, your shopping decisions get dramatically better. The return policy tells you everything. A brand that makes returns easy isn’t just being generous — it’s signaling that it believes in its product.