Loop has released its 2025 State of Ecommerce Returns Report, a benchmark study that reframes the way online merchants view product returns. Far from being a mere operational burden, returns are now being recognized as a vital driver of revenue retention and customer loyalty. By analyzing more than 13 million returns across 4,000 Shopify merchants, the report provides a data-rich snapshot of how the ecommerce industry is adapting to high costs, shifting consumer expectations, and the need for sustainable profitability.