https://brandstoshop.com/tags/retail-branding/ Recent content in retail branding on Brands to Shop Hugo -- gohugo.io en-us Thu, 13 Aug 2026 00:00:00 +0000 https://brandstoshop.com/karrika-kezako-boga-boga-what-basque-shop-names-are-doing-on-the-rue-gambetta/ Thu, 13 Aug 2026 00:00:00 +0000 https://brandstoshop.com/karrika-kezako-boga-boga-what-basque-shop-names-are-doing-on-the-rue-gambetta/ Three shopfronts on one stretch of the rue Gambetta in Saint-Jean-de-Luz, and three completely different theories of what a shop should be called. Karrika sits under the corner arcade in big painted capitals. Kezako runs a purple awning halfway down the block. Boga Boga hangs a little signboard further along. Only one of those names could be moved to another town without breaking. Karrika is Basque for street. Specifically it is the Labourdin and Navarrese word, the one used on this side of the border, rather than the more standard kalea.