JanSport Launches the Good Latitude Travel Collection
For nearly six decades, JanSport has been synonymous with backpacks built for everyday movement, school, work, and adventure. Now, the company is formally entering the modern travel category with the launch of the Good Latitude Travel Collection, its most expansive luggage and travel line to date.
Designed for a new generation of travelers, the Good Latitude collection combines rugged durability with a cleaner, more refined travel aesthetic. The launch reflects JanSport’s effort to bridge its long-standing heritage in carry solutions with the evolving expectations of today’s travelers, whether they are buying their very first suitcase or upgrading from years-old gear that has seen a few too many airport terminals.
The collection will be available exclusively through JanSport beginning June 3, before expanding to select retailers nationwide. JanSport says the new lineup is intended to deliver premium functionality and sustainable construction at more accessible price points than many traditional travel brands.
“At JanSport, we’ve always been Always With You,” said Alexandra Reveles, Vice President of Global Brand at JanSport. “Travelers have been asking for JanSport luggage for years, and the Good Latitude Travel Collection delivers exactly what they’ve been waiting for—durability, organization, and design they already trust.”
A central part of the collection is the use of Loop Form™ fabric, a material made from recycled textile waste. According to JanSport, the fabric was selected for its durability, abrasion resistance, and easy-clean properties, while also supporting the company’s broader sustainability goals. It’s an interesting move, honestly, because a lot of travel gear brands still lean heavily on virgin synthetics without making recycled materials a headline feature.
The lineup itself spans hard-shell luggage, rolling duffels, convertible bags, travel backpacks, and smaller organizational accessories.
Among the flagship products is the Good Latitude 22" Carry On, priced at $205, featuring a clamshell opening, expandable storage, padded laptop compartment, and smooth-rolling wheels. The larger Good Latitude 26" Checked suitcase comes in at $275 and includes a reinforced telescoping handle alongside a TSA-approved lock system.
For travelers looking for something slightly less conventional, the Good Latitude 30" Rolling Duffel Bag blends a hard-shell base with a soft upper section, creating a hybrid design aimed at flexibility and durability. The bag includes a wide duffel-style opening, rolling wheels, and a built-in combination lock.
JanSport is also targeting travelers who prefer lighter or more flexible carry systems with the Good Latitude Convertible Duffel 40L. The bag converts between backpack and shoulder duffel configurations while incorporating a laptop sleeve, trolley sleeve, and internal organization compartments.
The travel backpack segment appears to be a major focus as well. The Good Latitude Travel Pack 30L offers a full zip-panel opening, ergonomic shoulder straps, padded laptop storage, and dual water bottle pockets for $85. The larger 40L version increases carry-on capacity while adding suitcase-style access, mesh dividers, lockable compartments, and more heavily cushioned straps.
Smaller accessories round out the ecosystem. The collection includes packing cubes, a dedicated tech organizer for chargers and cables, and a structured toiletry bag with accordion-style organization and a hanging hook. It’s the sort of modular setup frequent travelers tend to appreciate once they’ve spent enough time digging through tangled cables in hotel rooms at 1 a.m.
The entire Good Latitude Travel Collection launches in Smokey Grit and Elemental Blue colorways on June 3, with additional colors expected to arrive in August 2026.
JanSport says all products in the collection are backed by the company’s long-standing warranty program, reinforcing its attempt to position the new travel line as dependable, long-term gear rather than fast-cycle luggage built around seasonal trends.
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