Lululemon reported its second quarter in early September and the market spent about fifteen minutes deciding what it meant. The stock fell 18% and briefly traded under $100. Sales in the Americas, still more than half the business, dropped 8%. China grew 4% as reported and shrank 2% once currency comes out, which matters because China was supposed to be the cushion. The earnings line beat expectations. It beat on the back of an 86-cent benefit from a tariff refund, and you can’t run that play twice.

lululemon has launched its e-commerce channel in Mexico with the opening of lululemon.mx, giving local shoppers direct online access to the brand’s full range of technical performance apparel, footwear, and accessories. The site carries men’s and women’s offerings across yoga, pilates, running, training, tennis, golf, and everyday movement categories. The digital launch runs alongside a significant brick-and-mortar expansion. lululemon plans to open approximately eight new stores in Mexico during fiscal year 2026—part of a broader target of around 15 North America openings for the year—and expects to operate more than 30 locations in the market by the end of the fiscal year.