TikTok’s newly launched Shop platform is a bold move by the company to take on Amazon’s dominance in the retail space. TikTok has already had a major impact on the social media landscape, and it is hoping to use its popularity and engagement to lure shoppers away from Amazon. TikTok Shop offers a number of features that could appeal to shoppers, including: Live shopping: This allows users to interact with sellers and other shoppers in real time, which can help to build trust and excitement around a product.