After more than four decades shaping American domestic life, Martha Stewart is moving into kitchen electrics for the first time, with a collection launching exclusively in Amazon’s stores. The line spans the full countertop range—stand mixers, coffee and spice grinders, air fryers, slow cookers, rice cookers, blenders, toasters, waffle makers, milk frothers, and ovens—priced between $39.99 and $299.00. The design language is deliberately restrained. Simple forms, neutral finishes, and discreet digital displays that go dark when idle keep the aesthetic quiet on the counter.

Amazon (NASDAQ: AMZN) is once again turning the holiday season into a retail spectacle with its official kickoff event, Prime Big Deal Days, beginning at 12:01 a.m. PT on October 7. For Prime members, this is not just about scoring discounts—it’s about getting a head start on the holidays with exclusive access to millions of deals across categories that touch nearly every corner of everyday life. From must-have beauty and electronics to toys, home goods, and groceries, the event is designed as an all-in-one seasonal preparation push.